NEWS

     
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Tips for handling negative PR

29-May-2017

The downside of living in the digital era is the rate at which bad press or negative feedback can spread to millions of people, much before you can even mount a defence. Reputation has always been important, and more so in our digital age.

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How entrepreneurs can avoid PR oversights

22-Apr-2017

The importance of incorporating Public Relations (PR) is becoming increasingly evident in the business, especially in the entrepreneurial arena. However, despite innumerable benefits of PR, entrepreneurs are still divided between two camps – few who are holding back on PR and others who jump into PR without prior information about this branch of communication.

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PR consulting firm Media Mantra leaps ahead with appointment of Charou Rathore

20-Apr-2017

Media Mantra, the country’s rapidly growing ‘Independent Image Management and PR Consulting Firm’ enters a new phase of growth with the appointment of Ms. Charou Rathore as the ‘Branch Head’ for its' new office in Bengaluru.

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Has the startup bubble affected PR business in India?

07-Apr-2017

Udit Pathak, founder and director, Media Mantra, says “The current industry scenario can be segregated into three sections: early Stage start-ups with minimum cash flow, mid-sized start-ups who have the basic Series-A funding and the well established one’s who are financially strong in their game.

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Public Relations Consultants Association of India (PRCAI), organised an inter-consultancy cricket tournament.

14-Mar-2017

It sure smells like team spirit! In a first the Public Relations Consultants Association of India (PRCAI), organised an inter-consultancy cricket tournament. The aim was two-fold. One to recognise the contribution of women in PR ahead of Women’s Day and to create some much needed bonding with PR professionals.

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The glass ceiling is only built to be broken: Pooja Pathak, Media Mantra

08-Mar-2017

On International Women’s Day today, the director of Media Mantra makes a strong case for women entrepreneurs. “Only when I stepped up for myself, I saw a change in the world around and wondered why I didn’t earlier take off the ground”- Pooja Pathak

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