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Media Mantra ranks #6 in the 'FAST MOVER' category for Asia Pacific Region in Global PR Agency Rankings list 2018 by Holmes Report

Media Mantra ranks #6 in the 'FAST MOVER'  category for Asia Pacific Region in Global PR Agency Rankings list 2018 by Holmes Report

Holmes Report 

ASIA-PACIFIC, THE MIDDLE EAST, AND AFRICA

The Asia Pacific, Middle East and Africa fast movers might not quite be showing the same kind of growth as those at the top of this year’s USA and European rankings, but that is partly down to the fact that publicly-held agencies do not break out their regional revenue growth. Regardless, the top five all showed constant currency growth of comfortably over 40%. The ranking features agencies with fee income ranging widely from $2.6m up to $146m, across a spread of sectors including technology, healthcare, corporate, public affairs, integrated and digital marketing.


China contributes only one agency to the top 10, full-service consultancy CYTS-Linkage, which was at number one last year with 80% growth in 2016, and this year is still in the top five after impressive growth of more than 45% in 2017. India supplies two agencies to the regional top 10 this year, compared to three last year, with Pitchfork Partners taking 2nd place and Media Mantra in 6th spot.

Singapore technology agency IN.FOM once again makes an appearance in the ranking, this time in the top spot. The seven-year-old agency – whose clients include Microsoft and Nokia – may no longer be a boutique, but it’s still out-performing the rest of the region, with growth a whisker away from 50% to fee income of $2.57m. Managing partner Wong Voal Voal said: “The world of communications is at a critical juncture today where brands need to drastically reinvent conventional strategies. It is always humbling for us to see clients believing in our vision - an agency created with a blank canvas for next-generation practitioners to reimagine communications.”

Japanese heavyweight Vector – based in Tokyo and with offices across Asia – again features in the table, in 9th place with growth of 38%, taking it to fee income of $146m. Other Asian agencies in the ranking this year are Enzaim Health from the Republic of Korea, in 4th place with 47% growth, and stakeholder relations agency EON from the Phillippines, which grew by 30%.

Australia also had a good year, claiming two of the top ten: Herd MSL, our Australasian Agency of the Year for 2017 – launched by Publicis last July after the acquisition of The Herd Agency – grew 43% to $8.3m. It is followed closely by Sydney-based PR, issues management and strategic comms firm Sefiani Communications Group, which grew by 38% last year.

But there is a notable lack of representation from the Middle East. And only one African agency makes the top 10 for the region: Johannesburg-based integrated agency Clockwork Media, which also featured last year and this year takes third place with growth of 48% to $4.96m. Managing director Tom Manners said: “We managed to sustain the growth curve we set in 2015 and 2016 by focusing on our core business while also venturing out into new territory. Our most exciting win was Microsoft’s WDG digital business which has seen us handle campaign builds in 46 markets. Being given the opportunity to work at a global level has taught us a tremendous amount and we look forward to maintaining momentum in 2018.”
 

  Agency HQ Growth
(Constant Currency)
Fee Income 2017 ($)
1 IN.FOM Singapore 49.6% 2,566,959
2 Pitchfork Partners India 47.6% 1,692,800
3 Clockwork Media South Africa 47.5% 4,959,000
4 Enzaim Health Korea 46.6% 10,264,000
5 CYTS-LINKAGE China 45.4% 26,356,159
6 Media Mantra India 44.8% 1,107,200
7 Herd MSL Australia 43.1% 8,300,000
8 Sefiani Communications Group Australia 37.8% 3,775,166
9 Vector Inc. Japan 37.7% 146,000,000
10 EON Inc. Phillippines 30.3% 4,069,800

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